منابع مشابه
Sociological Impact of Using Digital (Web-based) Analyses on Performance Measurement and Optimization of Digital Marketing among Young Managers (Case study: Digital-based Companies in Tehran)
This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the questionnaire. For reliability analysis of this tool, Cronbach’s alpha test was...
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A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance-based advertising pricing schedules feasible. These pricing schemes are studied in the presence of competition, performance uncertainty and asymmetric information about the quality of the client’s content and the effect...
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The rapid proliferation of business-to-consumer electronic commerce makes it an imperative to investigate marketing strategies for online shopping and to reexamine existing knowledge and assumptions regarding traditional marketing channels in the context of Internet technologies and characteristics. Microeconomics provides a rich foundation for analyzing issues pertaining to location, selling f...
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Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...
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We argue that Digital Rights Management technologies can serve a number of marketing purposes that will make it easier for newcoming artists to expose their products to consumers and that will allow established artists to fine tune their offerings to consumers'
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ژورنال
عنوان ژورنال: International Journal of Computer Engineering in Research Trends
سال: 2019
ISSN: 2349-7084
DOI: 10.22362/ijcert/2019/v6/i04/v6i0402